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Dec 30

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Promotional Products Office Supplies Hats Caps Clothing Logo Branding Twin Cities MNThere’s no question promotional products leave a lasting impression.   People can touch them, hold them, and use them.

They’re targeted to the audience they reach and deliver the highest rate of recall and return on investment.

Promotional products are mobile, highly-targeted, inexpensive, and they’re the only advertising medium capable of engaging all five senses.  By adding your message to a promotional product, you turn that ordinary message into a marketing experience people can see, touch, hear, smell and even taste.

Promotional products are proven to be one of the most effective media available to advertisers.

Did you know?

  • Eight in 10 consumers own between 1 and 10 promotional products.
  • Fifty-three percent of these people use a promotional product at least once a week.
  • Six in 10 of them keep promotional products for up to two years.
  • Only 1 in 5 people will throw away an unwanted promotional product.
  • Before receiving a promotional product, 55% of people had done business with the advertiser. After receiving a promotional product, 85% of people did business with the advertiser.
  • 31% of U.S. consumers own a promotional bag.  With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.
  • At one-tenth of a cent, bags tie with writing instruments for the lowest cost per impression of any promotional product in the U.S.
  • 53% of the time, promotional products create a more favorable impression of the advertiser.
  • 48% of consumers would like to receive promotional products more often.
  • Consumers hang on to promotional products for an average of 6.6 months.
  • 69% of consumers would pick up a promotional product if they deemed it useful.
  • 63% of consumers pass along the promotional products they no longer wish to keep.
  • 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years.
  • 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, 55% have at least one in their bedroom.
  • 77% of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
  • The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.
  • Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.
  • Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps.
  • Ownership of logoed outerwear is highest in the Midwest, with 15% of people owning an item.
  • Logoed mugs in particular are more effective advertising than radio and television spots; 57% of people were able to recall the advertiser on a mug, versus 32% of radio and 28% of T.V.
  • Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%
  • Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.

Why wait?  If you need it, we have it!  Don’t know what you want?  Give us a call at 952-898-1777 and we’ll help!

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